Job Description

Marketing & PR Manager

Our client has an exciting new position and is seeking an experienced and versatile Marketing & PR Manager to manage the full breadth of marketing and public relations for the company’s portfolio of brands. The successful candidate will be instrumental in driving brand presence, new business and building community.

Responsibilities include, but are not limited to:

• Develop and manage annual marketing and communications plans for the company to achieve annual objectives.
• Collaborate with internal teams to develop results focused integrated marketing communications programs and a vibrant annual events calendar.
• Lead these programs from ideation to implementation, leveraging internal support and ensuring the alignment of communications and messaging in all channels.
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to identify marketing opportunities.
• Analyse and report on the efficacy of campaigns and adjust accordingly.
• Review and approve all brand communications and output to ensure consistency and to catch off-brand messages.
• Formulate a cross-platform content strategy and manage content calendar, including websites, email, and social media.
• Manage and monitor digital marketing strategies.
• Liaise with media and handle requests for interviews, statements, etc.
• Write, edit, proofread, and update content.
• Provide writing support to internal teams.

Education/Experience

• Bachelor's degree in business administration, marketing, communications, or a related field
• A minimum of 5 years prior experience in a similar role
• Experience with and a keen interest in social media and digital platforms
• Experience working with senior management teams, local media, and third-party vendors

Knowledge, Skills & Abilities

• Creative thinker with the ability to develop and deliver engaging marketing campaigns and ideas whilst being savvy with resources and a creative problem solver
• Persuasive written and verbal communication skills
• Ability to create clear, confident copy for various uses
• Strong organizational skills and able to manage numerous projects at once while seamlessly handling inbound requests from colleagues and leaders
• You are not afraid of the hustle. We are a small team, so for the most part, it is an all-hands-on-deck environment. Success means rolling up your sleeves and embracing what comes your way with enthusiasm, and while you need to be self-motivated you are also a team player.
• Comfortable with public speaking and being interviewed on camera
• A knack for data analysis
• Hands-on experience with marketing and analytics tools such as Google Analytics and content management systems
• An eye for photography and design
• Proficient in Adobe Illustrator and Photoshop

The opportunity can offer a salary in the range of CI$70,000 - CI$90,000 + bonus & benefits.